There is a time and a place for everything, but putting very strict restrictions on an offer that you are hoping will bring in new customers, is the wrong thing to do.
Restrictions meaning, specific times and days that could be inconvenient for the customer, but good for your cash register to have them come in. If this is going to be their first visit to your restaurant, you need to make sure they can come and use this offer anytime they want to.
After their first visit and you have their information, meaning their email and your mobile number to text, you can start sending specific offers with restrictions. Now that they’re on your list you can start to segment it and send people offers that are relevant to them, their life, their kids and their living situation.