If you have been in the sales industry for any length of time I am sure you’ve heard of what is called sales funnel.
Essentially, the sales funnel is just what it sounds like, lots of potential customers are at the top, as they move down the funnel gets narrower until finally sales, in your case customers, visit your restaurant.
If you are using video you have plenty of options as to where you can post it. My suggestion is posted on all of them but, as you post on one make sure there’s a link to where the same video is posted on a different platform.
If you do is long enough eventually your viewers will visit the other platforms and connect with you there as well. Giving you Omni presence, the ability to be everywhere your customers are…