There is nothing more important when you are running advertising than to be able to track your return on investment. I am not talking about likes, views, clicks or any of that stuff. I am talking about cold hard cash coming back to your restaurant as a result of the purchased advertising. If you don’t know the ROI of you advertising you should. If you advertiser tells you they can’t track it, you should stop using that until they figure out how to. That is unless they just don’t want you to see the numbers.
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