Most restaurant owners are really good at posting daily specials, menus, events and so on. BUT, does that effort drive a specific intent? Is it getting in front of the right people? Is there even a planed intent other that thinking “I’ll post this on Facebook and hope people come in…”. Think about that for a moment and be honest with yourself, what is the end goal you are trying to achieve with your posts, is there one?
When I post on social media for a client there is always an end result intent.
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