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My friend Joe Ruffino lives by the mantra that you lose a customer every day, and this is a true statement. With that thought in mind you need to be proactive in looking for customers every day.
You may be of the fortunate few the can rely on word-of-mouth and have been in business long enough that you have loyal regulars.
However, what happens if a brand new, hot, have to go to, everybody is talking about restaurant opens right down the street… And, they market like crazy! They are not doing this to hurt you, they are doing it because they are being progressive and it is just the way of the world now.
Listen in on this video for my take on this topic.
