This is a case study that I send out in the mail. It is a review of actual REAL RESULTS from one of our clients. Everything spent is tracked, the revenue that comes back in is tracked. The return on investment is tracked. In this particular case, it is 4.01 to 1. What does that mean?
It means that for every $1 they gave us, we were able to give them $4.01 back and a HUGE LIST of customers they can now reach out to whenever they want to for very little overhead cost. The ROI on the list once it is attained is HUGE because there is NO MORE COST to re-attain or reach out to those customers…
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