Text messaging has been around for quite some time. However, right now we are in a time where people are finally not afraid to give up their number and will do so with the right incentive.
Open rates for for texts are over 90% and goes even higher the next day or two. It is the only medium that people truly keep in your pocket, use to communicate with loved ones and accept messages from brands or experiences they care about.
If your restaurant is not collecting mobile numbers right now, in a few years when the big brands start to dig in hard it’s going to get very expensive and you will have missed the boat. The time to start taking it serious is now.